Next to the workout
Social apps put you between videos. On Hype you sit next to the training, recovery and nutrition content athletes open to get better.
Now onboarding launch partners·Read our youth policy
Get your brand
in front of the next
generation of athletes.
Hype connects today’s athletes to sport-focused content and community that helps them elevate their game. Show up next to the content that helps athletes grow.
The opportunity
Families spend $1,000+ a year
on their kid’s sport.
Gear, training, recovery and nutrition, bought every season. Hype puts your product in the app their athletes open to get better.
8.27M
high school athletes in the US, a record.
3.54M
of them girls, also a record.
$1,016
per family on one sport a year, up 46% since 2019.
Sources: NFHS, 2024-25 · Aspen Institute Project Play, 2025
Why Hype
What you can’t get
anywhere else.
The whole team in one app
Athletes, and the coaches and parents around them, all on Hype through their teams.
Pay for what sells
Your code and a tracked link on every ad, so you see the clicks and what they turned into.
Nothing for legal to unwind
Nobody under 18 is targeted, every ad is labeled, and you never get an athlete’s personal data.
What you can
run today.
Ads across the home feed, its sport and topic feeds, and the Discover tab, each with your promo code. Buy them today.
Home feed
A full-width card at a set rhythm in the main feed, and in topic feeds like Recovery. Your offer, your code, a copy button.
Sport feeds
Every sport has its own feed, from Baseball to Volleyball. Your card runs there too, next to training made for that sport.
Discover tab
A full-width sponsor row. Run it for everyone, or for adults who follow teams in the sport you pick.
Set up with
our team.
These work today, but they aren’t self-serve yet. Our team sets each one up with you by hand, and launch partners get them first.
Team sponsorship
A “Presented by” logo when players open their team, and a post in the team feed. The team’s admin approves it, and the team earns from it.
Publisher series
A coach, trainer or physio on Hype makes the content. You present it, labeled, in the feed and Discover.
Adult athletes
Introductions to college and pro athletes on Hype, 18 and over, for content and appearances.
What’s
coming next.
Launch partners get first access to each of these, and hear the dates first.
Takeovers
Own the app for a sport moment: preseason, signing day, state playoffs.
Series pages
A multi-week training series in its own home, presented by your brand.
Brand profile
Your storefront on Hype: products at athlete pricing, deals and content.
Profile skins
A Backed by look on an athlete’s profile, as part of a signed deal. Adults first. Under 18, only with a guardian’s approval in the app.
Adult targeting
Opt-in level, goals and region, for athletes 18 and over.
Deals and ambassadors
Paid deals with athletes and coaches. A parent or guardian approves every deal for anyone under 18.
Where to start
Three ways to start.
Prices up front.
Each one opens a two-minute form, and a real person replies within one business day. Flip any card to see an example first campaign.
Start local
Early accessGyms, trainers, clinics and shops
$150 a month
Cancel anytime.
Sponsor a team in your town: your logo on its home in the app, a post in its team feed, and the team earns from it. First month free for launch partners.
Example
Speed and strength gym
22redemptions
- What they did
- Sponsored two varsity teams. Its logo sat on each team’s home, with a post in the team feed offering a free assessment with the code FIRSTWEEK.
- What they got
- Hype reported the clicks each week. The gym counted 22 redemptions at the front desk and 9 summer sign-ups.
Run a pilot
LiveBrands that want to prove sales
$5,000
For eight weeks.
Home feed and Discover, your code and a tracked link, a readout at the end. Miss the click goal, we extend it free.
Example
DTC hydration brand
90orders
- What they did
- A feed ad for everyone, plus two Discover rows for adults: one for soccer followers, one for volleyball. 20% off.
- What they got
- 1,100 clicks and 90 orders over eight weeks through Impact. The volleyball row sold at twice the soccer row’s rate, so next season’s budget followed it.
Partner with us
Early accessNational brands and agencies
From $50,000
On IO terms.
Ten launch partners, one per category. First pick of takeover dates and presented-by series.
Example
National footwear brand
4week series
- What they did
- Presented a four-week speed series made by a Hype publisher, with two college sprinters brought in by introduction and a launch code.
- What they got
- Content for its own channels, code sales, and first pick of takeover dates.
Examples are illustrative. The numbers show what you’d see in your report, not results from real campaigns.
Not sure which fits?
Your numbers
Know what
each ad sold.
We count every click on your ad. Your promo code shows the sales in your own store, and if you’re on the Impact affiliate network, sales come back to us automatically. Run one ad per sport to see which sport sells.
- Weekly
- Clicks on each ad. With Impact, also orders, revenue and cost per order.
- Your code
- Redemptions show in your store or at your register. Send them over and we’ll put them next to the clicks.
- End of pilot
- A readout in your format. Totals only, for groups of 50 or more, with no personal data.
Pilot reportExample
Clicks0
Orders0
Revenue$0
Cost per order$0
Top placementDiscover, volleyball row
Example report. Not a result or a promise.
Hear from athletes
Know what athletes
think of you.
Two ways to hear straight from your customers on Hype. Launch partners get both first.
Reviews
Athletes, parents and coaches rate your business on your Hype profile, and you can reply to every one. Good reviews follow your brand wherever it shows up in the app.
Brand sentiment surveys
Ask athletes what they think of your brand, by sport, age band and level. Adults are asked directly. Under 18, answers come only from opt-in panels with a guardian’s consent. You see totals, never names.
Questions
Who is on Hype?
Athletes, mostly high school, plus college and some pros. Everyone picks a sport and goals when they join. Coaches and parents join through their teams.
Can I be live this month?
We aim to go live within two weeks of getting your creative and code.
What does it cost?
Local plans are $150 a month, pilots $5,000 for eight weeks, and partnerships start at $50,000. Pick a door and we’ll send exact pricing within one business day.
What’s in the report?
Weekly clicks per placement. Orders, revenue and cost per order through Impact. Your code redemptions from your own store, placed next to the clicks.
Do I need to be on an affiliate network?
No. On Impact, sales come back to us automatically. Otherwise your code and a tagged link show the sales in your own store, and we report the clicks.
Can I reach athletes in my town?
Yes, through early access for launch partners: sponsor a local team, with the team’s approval. Your logo sits on the team’s home and a post goes in its team feed. We don’t target individual teens by town.
How are ads matched for athletes under 18?
They aren’t targeted at all. Athletes under 18 only see placements that run for everyone, next to the content they’re already using. We never use a teen’s personal data, location, sex, body or performance to show them an ad.
How old are the athletes, and how do you know?
Hype is for ages 13 and up. Everyone gives a date of birth when they sign up, and anyone who gives one under 13 is turned away. Every account under 18 is covered by the youth policy.
Is my product category allowed?
Most are. Gambling, alcohol, nicotine and vaping, cannabis, weapons, adult content and weight-loss products never run. Nutrition and hydration products are reviewed one by one, and no health or performance claims run to athletes under 18. “Made for tournament weekends” runs. “Boosts your endurance” doesn’t.
Can I pay or sponsor a high school athlete through Hype?
Not yet. Paid deals with athletes under 18 wait until a parent or guardian can approve each one in the app. You can back a team today, and work with adult athletes by introduction.
What does a launch partner get?
A rate locked for 12 months and first access to takeovers, series pages and brand profiles. Partnerships also get category exclusivity: ten partners, one per category.
Is there a roadmap?
Everything under Coming next is on it. Launch partners get the dates first.
Is Hype on Android?
iOS today.
Get in front of
them this season.
Pick a door, see the price, and go live within weeks.