Legal

Privacy Policy

East Pointe Ventures, Inc. d/b/a Hype Athlete Network and its affiliates and subsidiaries (“Hype,” “we,” “us,” or “our”) respect your privacy. This Privacy Policy (“Policy”) describes the processing of Personal Information (defined below) that is provided, collected, or disclosed while providing our products or services to you, including through the websites, applications, and online platforms that link to this Policy (collectively, “Services”). It also describes rights you may have under applicable laws. Please read this Policy carefully to understand our policies and practices regarding your Personal Information and how we will treat it.

1. Personal Information We Collect

We collect several categories of Personal Information from and about users of our Services. “Personal Information” means information that uniquely identifies, relates to, describes, or is reasonably capable of being associated with or linked to you. The categories of Personal Information we collect may include:

Contact Information – If you submit an inquiry, register for an account, or provide information on or through our Services, we may collect your name, email address, gender, date of birth, state and city, and profile picture.
Commercial Information – If you submit an inquiry, or provide information on our Services, we may collect commercial information, including (without limitation) information about your purchases, subscriptions, and Services you have shown interest in.
Usage Information – When you use our Services, we may automatically record information, including your Internet Protocol address (IP Address), geolocation of your device (including precise geolocation where you allow us to do so), browser type, referring URLs (e.g., the website you visited before coming to our Services), domain names associated with your internet service provider, and any other information regarding your interaction with our Services. Where you allow us to do so, we may also collect information from your device, including, where you have enabled access to your camera, photos, videos, and files.
Communication Information – We may collect Personal Information contained within your communications with us or through the Services, including via email, chat functionality, social media, telephone, or otherwise, and in certain cases we may use third-party service providers to do so. Where permitted by applicable law, we may collect and maintain records of calls and chats with our agents, representatives, or employees via message, chat, post, or similar functionality.
Financial Information – If you use our Services, we may collect financial information such as credit card details via our third-party payment processors (including, without limitation, Shop Pay, PayPal, Google Pay, and Venmo) to facilitate online payments.

2. How We Collect Personal Information

Directly From You – We collect Personal Information that you provide to us directly, for example, if you choose to contact us, request information from us, sign up to receive updates, or otherwise utilize our Services.
From Third Parties – We may collect Personal Information from third parties, including but not limited to business partners, advertising networks, social networks, data analytics providers, mobile device providers, Internet or mobile service providers.
Through Online Tracking Technologies – We use cookies and similar technologies to collect Personal Information automatically as you navigate our Services. For additional information regarding our use of these technologies, see the Cookies and Tracking Technologies section below. You also may provide information to be published or displayed (hereinafter, “posted”) on public areas of the Services, or transmitted to other users of the Services or third parties (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. Please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Services with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

3. How We Use Personal Information

To the extent permitted by applicable law, we use Personal Information:

To provide and personalize our Services, such as processing or fulfilling orders and transactions, providing and personalizing our Services, processing payments, providing customer service, maintaining or servicing accounts, verifying user information, creating and maintaining business records, verifying eligibility, and undertaking or providing similar services.
To optimize, improve, and maintain our Services, including understanding how users interact with our Services, gauging user interest in certain Services functionality, and troubleshooting problems.
For internal research and development, such as testing, verifying, and improving the quality of our Services or developing new ones.
For marketing and advertising, including using your information to send you messages, notices, newsletters, surveys, promotions, or event invitations about our own or third parties’ goods and services that may be of interest to you. We also use Personal Information to conduct interest-based advertising as discussed in the Cookies and Other Tracking Technologies section below. You can also unsubscribe from any marketing emails or text messages that we may send you by following the instructions included in the email or text correspondence or emailing us at privacy@hypeapp.world.
For communicating with you, such as responding to your questions and comments or notifying you of changes to our Services.
For legal, security, or safety reasons, such as protecting our and our users’ safety, property, or rights, complying with legal requirements, enforcing our terms, conditions, and policies, detecting, preventing, and responding to security incidents, and protecting against malicious, deceptive, fraudulent, or illegal activity.
As part of a corporate transaction, such as in connection with the sale of part or all of our assets or business, the acquisition of part or all of another business or another business’ assets, or another corporate transaction, including bankruptcy.
To fulfill any other purpose for which you provide it, including purposes described when you provide the information or give your consent.

4. How We Disclose Personal Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose your Personal Information with your consent or in the following circumstances:

Employees and Other Personnel – We may share Personal Information with our employees and personnel (such as contractors) who have a need to know the information for our business purposes.
Affiliates and Subsidiaries – We may share Personal Information within our family of companies for their and our business and marketing purposes, including providing you with information about the Services we think may be of interest to you.
Service Providers – We disclose your Personal Information with the service providers that we use to support our business, including but not limited to, data analytics providers, website hosting providers, and other technology providers.
Business Partners – We may disclose Personal Information with trusted business partners. For example, we may disclose your Personal Information with a company whose products or services we think may be of interest to you or who we co-sponsor a promotion or service with.
Ad Tech Companies and Other Providers – We may share or make available limited Personal Information (such as a mobile device identifiers) with ad tech companies and other online service providers. When we share your Personal Information in this context, we follow applicable legal requirements, which may require that we provide opt-out rights or other individual rights.
Legal Obligation or Safety Reasons – We may disclose Personal Information to a third party when we have a good faith belief that such disclosure of Personal Information is reasonably necessary to (a) satisfy or comply with any requirement of law, regulation, legal process, or enforceable governmental request, (b) enforce or investigate a potential violation of any agreement you have with us, (c) detect, prevent, or otherwise respond to fraud, security or technical concerns, (d) support auditing and compliance functions, or (e) protect the rights, property, or safety of Hype, its employees and users, or the public against harm.
Merger or Change of Control – We may disclose Personal Information to third parties as necessary if we are involved in a merger, acquisition, or any other transaction involving a change of control in our business, including but not limited to, a bankruptcy or similar proceeding. Where legally required, we will give you notice prior to such disclosure.
Team Members and Coaches - We may disclose Personal Information to individuals on or affiliated with your teams.
Other – We may disclose Personal Information to third parties when explicitly requested by or consented to by you, or for the purposes for which you disclosed the Personal Information to us as indicated at the time and point of the disclosure (or as was obvious at the time and point of disclosure).

5. Cookies and Other Tracking Technologies

We and our service providers may use cookies and similar technologies to collect usage and browser information about how you use our Services. The technologies we use for this automatic data collection may include cookies and web beacons that permit us to verify system and server integrity and generate statistics around the popularity of certain content. We process the information collected through such technologies, which may include or be combined with Personal Information, to help operate certain features of our Services, to enhance your experience through personalization, and to help us better understand the features of our Services that you and other users are most interested in.

Website Delivery and Appearance – We may use third-party providers to enable certain customer interaction opportunities, content delivery (like audio or video), or other service capabilities. Examples include, but are not limited to, the following functionality:

Google’s Privacy PolicyContent Delivery: We partner with service providers to host our Services and deliver specific content in support of our Services. For example, we partner with companies like YouTube to deliver specific content delivery like video. For more information about how YouTube collects and uses your data, visit
Customer Interaction: We enhance our customer interactions by offering features like payment processors to facilitate online payments. Each of these offerings are governed by the terms, conditions, and policies of the underlying service provider. Website Analytics– We use analytics services, that use cookies and other technologies that collect your Personal Information, to assist us with analyzing our Services traffic and Services usage to optimize, maintain, and secure our Services and inform subsequent business decisions (including, e.g., advertising).
hereMailchimp: We use Mailchimp to record page views and link clicks on our Site, which we may use to create audience segments to target contacts and send emails or ads. We may also use Mailchimp to see who has opened our emails. For more information about how Mailchimp collects and uses your information, please visit the Mailchimp Global Privacy Statement, available . Interest-Based Advertising – We may also allow or enable third parties to collect Personal Information to provide their interest-based advertising on behalf of our products and services, or their own. Interest-based advertising occurs when advertisements are shown to you based on information collected from your online interactions over time and across multiple websites, devices, or online services that you visit or use. Some companies may engage in cross-context behavioral advertising to predict your preferences and show you advertisements that are most likely to be of interest or relevant to you. We do not control these third parties’ collection or use of your information for these purposes, or the opt-out options they may individually offer you via their terms, conditions, and privacy policies. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

Cookie Choices – We strive to provide you with choices regarding the Personal Information you provide to us. We do not respond to Do-Not-Track signals at this time; however, we have enabled mechanisms to provide you with the following control over your information: To manage your preferences with respect to these technologies, you can:

Customize your browser settings to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable certain cookies, please note that some parts of our Services may not function properly. These settings may be lost and require reconfiguration if you delete your cookies.
National Advertising Initiative Digital Advertising AllianceBlock the collection and use of your information by online platforms and ad tech companies for the purpose of serving interest-based advertising by visiting the opt out pages of the self-regulatory programs of which those companies are members: and . Please note that even if you opt out of interest-based advertising, you may still see “contextual” ads which are based on the context of what you are looking at on the websites and pages you visit.
Review and execute any provider-specific instructions to customize your preferences or opt-out of certain processing, including interest-based advertising, by third-party service providers.

6. How Long We Keep Your Personal Information

We retain your information for as long as needed: (i) to conduct business with you; (ii) fulfill the purposes outlined in this Policy; and (iii) to comply with our legal obligations, resolve disputes, and enforce any agreements.

Criteria we will use to determine how long to retain your Personal Information include the nature and length of our business relationship with you, our legal rights, obligations, and retention requirements, and if we have an ongoing business purpose for retaining your Personal Information, such as communicating with you about ongoing or prospective Services you requested.

7. Links to Third-Party Websites

We are not responsible for the practices employed by any websites or services linked to or from our Services, including the information or content contained within them. We encourage you to investigate and ask questions before disclosing Personal Information to third parties, since any Personal Information disclosed will be handled in accordance with the applicable third party’s privacy policy.

In some cases, we offer links to social media platforms (like Instagram, LinkedIn, TikTok, X (formerly known as Twitter), and YouTube) that enable you to easily connect with us or share information on social media. Any content you post via these social media pages is subject to the Terms of Use and Privacy Policies for those platforms.

We may also integrate with other platforms or websites to provide enhanced services, technological capabilities, or resources for you. These services and capabilities, including plug-in services and capabilities, are governed by the terms, conditions, and policies of the underlying companies. We may also give you the option to log in to Hype platforms via third-party services like Apple or Google. If you choose to leverage this option to link your accounts, we will receive information associated with your account (such as your name and profile information) from that third-party service. This information varies and is controlled by that service or as authorized by you via your privacy settings at that service. We recommend reviewing the service’s privacy policy beforehand and managing your privacy settings on an ongoing basis.

8. International Use and Cross-Border Data Transfers

If you are visiting our Services from outside of the United States, please note that our Services are hosted in the United States. Where permitted by applicable law, we may transfer the Personal Information we collect about you to the United States and other jurisdictions that may not be deemed to provide the same level of data protection as your home country, as necessary for the purposes set out in this Policy.

9. How We Protect Personal Information

We have implemented commercially reasonable measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure. Unfortunately, the transmission of information via the internet is not completely secure. Despite these efforts to store Personal Information in a secure environment, we cannot guarantee the security of Personal Information during its transmission or its storage on our systems.

10. Accessing and Correcting Your Information

1. You can review and change your Personal Information by logging into the Services and

visiting your account profile page. You may also send us an email at privacy@hypeapp.world to request access to, correct, or delete any Personal Information that you have provided to us. We cannot delete your Personal Information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

If you delete your User Contributions from the Services, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Services users. Proper access and use of information provided on the Services, including User Contributions, is governed by our Terms of Use, available within the Hype mobile application under the “Info and Support” portion of your profile.

11. Children’s Privacy

We do not knowingly collect or solicit any Personal Information from children under the age of 13 without verified written parental consent. If we learn that we have collected Personal Information from a child under the age of 13, we will promptly take steps to delete that information. If you believe we might have any information from or about a child under the age of 13, please contact us at privacy@hypeapp.world.

12. Changes to this Policy

Please note that we may modify or update this Policy from time to time, so please review it periodically. If we make material changes to how we treat Personal Information, we will notify you according to applicable law. Unless otherwise indicated, any changes to this Policy will apply immediately upon posting to our Services. You are responsible for periodically visiting our Services and this Policy to check for any changes.

13. Contact Us

If you have any questions about our practices or this Policy, please contact us at privacy@hypeapp.world.