Privacy Policy

East Pointe Ventures, Inc. d/b/a Hype Athlete Network and its affiliates and subsidiaries (“Hype,”
“we,” “us,” or “our”) respect your privacy. This Privacy Policy (“Policy”) describes the
processing of Personal Information (defined below) that is provided, collected, or disclosed while
providing our products or services to you, including through the websites, applications, and online
platforms that link to this Policy (collectively, “Services”). It also describes rights you may have
under applicable laws. Please read this Policy carefully to understand our policies and practices
regarding your Personal Information and how we will treat it.

1. Personal Information We Collect
We collect several categories of Personal Information from and about users of our Services.
“Personal Information” means information that uniquely identifies, relates to, describes, or is
reasonably capable of being associated with or linked to you. The categories of Personal
Information we collect may include:

● Contact Information – If you submit an inquiry, register for an account, or provide
information on or through our Services, we may collect your name, email address, gender,
date of birth, state and city, and profile picture.
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● Commercial Information – If you submit an inquiry, or provide information on our
Services, we may collect commercial information, including (without limitation)
information about your purchases, subscriptions, and Services you have shown interest in.
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● Usage Information – When you use our Services, we may automatically record
information, including your Internet Protocol address (IP Address), geolocation of your
device (including precise geolocation where you allow us to do so), browser type, referring
URLs (e.g., the website you visited before coming to our Services), domain names
associated with your internet service provider, and any other information regarding your
interaction with our Services. Where you allow us to do so, we may also collect information
from your device, including, where you have enabled access to your camera, photos,
videos, and files.
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● Communication Information – We may collect Personal Information contained within your
communications with us or through the Services, including via email, chat functionality,
social media, telephone, or otherwise, and in certain cases we may use third-party service
providers to do so. Where permitted by applicable law, we may collect and maintain
records of calls and chats with our agents, representatives, or employees via message, chat,
post, or similar functionality.
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● Financial Information – If you use our Services, we may collect financial information such
as credit card details via our third-party payment processors (including, without limitation,
Shop Pay, PayPal, Google Pay, and Venmo) to facilitate online payments.

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2. How We Collect Personal Information
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● Directly From You – We collect Personal Information that you provide to us directly, for
example, if you choose to contact us, request information from us, sign up to receive
updates, or otherwise utilize our Services.
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● From Third Parties – We may collect Personal Information from third parties, including
but not limited to business partners, advertising networks, social networks, data analytics
providers, mobile device providers, Internet or mobile service providers.
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● Through Online Tracking Technologies – We use cookies and similar technologies to
collect Personal Information automatically as you navigate our Services. For additional
information regarding our use of these technologies, see the Cookies and Tracking
Technologies section below.
You also may provide information to be published or displayed (hereinafter, “posted”) on public
areas of the Services, or transmitted to other users of the Services or third parties (collectively,
“User Contributions”). Your User Contributions are posted on and transmitted to others at your
own risk. Please be aware that no security measures are perfect or impenetrable. Additionally,
we cannot control the actions of other users of the Services with whom you may choose to share
your User Contributions. Therefore, we cannot and do not guarantee that your User
Contributions will not be viewed by unauthorized persons.
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3. How We Use Personal Information
To the extent permitted by applicable law, we use Personal Information:

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● To provide and personalize our Services, such as processing or fulfilling orders and
transactions, providing and personalizing our Services, processing payments, providing
customer service, maintaining or servicing accounts, verifying user information, creating
and maintaining business records, verifying eligibility, and undertaking or providing
similar services.
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● To optimize, improve, and maintain our Services, including understanding how users
interact with our Services, gauging user interest in certain Services functionality, and
troubleshooting problems.
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● For internal research and development, such as testing, verifying, and improving the
quality of our Services or developing new ones.
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● For marketing and advertising, including using your information to send you messages,
notices, newsletters, surveys, promotions, or event invitations about our own or third
parties’ goods and services that may be of interest to you. We also use Personal Information
to conduct interest-based advertising as discussed in the Cookies and Other Tracking
Technologies section below. You can also unsubscribe from any marketing emails or text messages that we may send you by following the instructions included in the email or text
correspondence or emailing us at privacy@hypeapp.world.
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● For communicating with you, such as responding to your questions and comments or
notifying you of changes to our Services.
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● For legal, security, or safety reasons, such as protecting our and our users’ safety, property,
or rights, complying with legal requirements, enforcing our terms, conditions, and policies,
detecting, preventing, and responding to security incidents, and protecting against
malicious, deceptive, fraudulent, or illegal activity.
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● As part of a corporate transaction, such as in connection with the sale of part or all of our
assets or business, the acquisition of part or all of another business or another business’
assets, or another corporate transaction, including bankruptcy.
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● To fulfill any other purpose for which you provide it, including purposes described when
you provide the information or give your consent.

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4. How We Disclose Personal Information
We may disclose aggregated information about our users, and information that does not identify
any individual, without restriction.

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We may disclose your Personal Information with your consent or in the following circumstances:

● Employees and Other Personnel – We may share Personal Information with our employees
and personnel (such as contractors) who have a need to know the information for our
business purposes.
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● Affiliates and Subsidiaries – We may share Personal Information within our family of
companies for their and our business and marketing purposes, including providing you with
information about the Services we think may be of interest to you.
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● Service Providers – We disclose your Personal Information with the service providers that
we use to support our business, including but not limited to, data analytics providers,
website hosting providers, and other technology providers.
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● Business Partners – We may disclose Personal Information with trusted business partners.
For example, we may disclose your Personal Information with a company whose products
or services we think may be of interest to you or who we co-sponsor a promotion or service
with.
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● Ad Tech Companies and Other Providers – We may share or make available limited
Personal Information (such as a mobile device identifiers) with ad tech companies and
other online service providers. When we share your Personal Information in this context, we follow applicable legal requirements, which may require that we provide opt-out rights
or other individual rights.
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● Legal Obligation or Safety Reasons – We may disclose Personal Information to a third
party when we have a good faith belief that such disclosure of Personal Information is
reasonably necessary to (a) satisfy or comply with any requirement of law, regulation, legal
process, or enforceable governmental request, (b) enforce or investigate a potential
violation of any agreement you have with us, (c) detect, prevent, or otherwise respond to
fraud, security or technical concerns, (d) support auditing and compliance functions, or (e)
protect the rights, property, or safety of Hype, its employees and users, or the public against
harm.
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● Merger or Change of Control – We may disclose Personal Information to third parties as
necessary if we are involved in a merger, acquisition, or any other transaction involving a
change of control in our business, including but not limited to, a bankruptcy or similar
proceeding. Where legally required, we will give you notice prior to such disclosure.
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● Team Members and Coaches - We may disclose Personal Information to individuals on or
affiliated with your teams.
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● Other – We may disclose Personal Information to third parties when explicitly requested
by or consented to by you, or for the purposes for which you disclosed the Personal
Information to us as indicated at the time and point of the disclosure (or as was obvious at
the time and point of disclosure).
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5. Cookies and Other Tracking Technologies
We and our service providers may use cookies and similar technologies to collect usage and
browser information about how you use our Services. The technologies we use for this automatic
data collection may include cookies and web beacons that permit us to verify system and server
integrity and generate statistics around the popularity of certain content. We process the
information collected through such technologies, which may include or be combined with Personal
Information, to help operate certain features of our Services, to enhance your experience through
personalization, and to help us better understand the features of our Services that you and other
users are most interested in.

Website Delivery and Appearance – We may use third-party providers to enable certain customer
interaction opportunities, content delivery (like audio or video), or other service capabilities.
Examples include, but are not limited to, the following functionality:

● Google’s Privacy PolicyContent Delivery: We partner with service providers to host our Services and deliver
specific content in support of our Services. For example, we partner with companies like
YouTube to deliver specific content delivery like video. For more information about how
YouTube collects and uses your data, visit

● Customer Interaction: We enhance our customer interactions by offering features like
payment processors to facilitate online payments. Each of these offerings are governed by
the terms, conditions, and policies of the underlying service provider.
Website Analytics– We use analytics services, that use cookies and other technologies that collect
your Personal Information, to assist us with analyzing our Services traffic and Services usage to
optimize, maintain, and secure our Services and inform subsequent business decisions (including,
e.g., advertising).

● hereMailchimp: We use Mailchimp to record page views and link clicks on our Site, which we
may use to create audience segments to target contacts and send emails or ads. We may
also use Mailchimp to see who has opened our emails. For more information about how
Mailchimp collects and uses your information, please visit the Mailchimp Global Privacy
Statement, available .
Interest-Based Advertising – We may also allow or enable third parties to collect Personal
Information to provide their interest-based advertising on behalf of our products and services, or
their own. Interest-based advertising occurs when advertisements are shown to you based on
information collected from your online interactions over time and across multiple websites,
devices, or online services that you visit or use. Some companies may engage in cross-context
behavioral advertising to predict your preferences and show you advertisements that are most
likely to be of interest or relevant to you. We do not control these third parties' collection or use of
your information for these purposes, or the opt-out options they may individually offer you via
their terms, conditions, and privacy policies. If you have any questions about an advertisement or
other targeted content, you should contact the responsible provider directly.

Cookie Choices – We strive to provide you with choices regarding the Personal Information you
provide to us. We do not respond to Do-Not-Track signals at this time; however, we have enabled
mechanisms to provide you with the following control over your information: To manage your
preferences with respect to these technologies, you can:

● Customize your browser settings to refuse all or some browser cookies, or to alert you
when websites set or access cookies. If you disable certain cookies, please note that some
parts of our Services may not function properly. These settings may be lost and require
reconfiguration if you delete your cookies.
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● National
Advertising Initiative Digital Advertising AllianceBlock the collection and use of your information by online platforms and ad tech
companies for the purpose of serving interest-based advertising by visiting the opt out
pages of the self-regulatory programs of which those companies are members: and . Please note that even if you opt out
of interest-based advertising, you may still see “contextual” ads which are based on the
context of what you are looking at on the websites and pages you visit.
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● Review and execute any provider-specific instructions to customize your preferences or
opt-out of certain processing, including interest-based advertising, by third-party service
providers.

6. How Long We Keep Your Personal Information
We retain your information for as long as needed: (i) to conduct business with you; (ii) fulfill the
purposes outlined in this Policy; and (iii) to comply with our legal obligations, resolve disputes,
and enforce any agreements.

Criteria we will use to determine how long to retain your Personal Information include the nature
and length of our business relationship with you, our legal rights, obligations, and retention
requirements, and if we have an ongoing business purpose for retaining your Personal Information,
such as communicating with you about ongoing or prospective Services you requested.

7. Links to Third-Party Websites
We are not responsible for the practices employed by any websites or services linked to or from
our Services, including the information or content contained within them. We encourage you to
investigate and ask questions before disclosing Personal Information to third parties, since any
Personal Information disclosed will be handled in accordance with the applicable third party’s
privacy policy.

In some cases, we offer links to social media platforms (like Instagram, LinkedIn, TikTok, X
(formerly known as Twitter), and YouTube) that enable you to easily connect with us or share
information on social media. Any content you post via these social media pages is subject to the
Terms of Use and Privacy Policies for those platforms.

We may also integrate with other platforms or websites to provide enhanced services,
technological capabilities, or resources for you. These services and capabilities, including plug-in
services and capabilities, are governed by the terms, conditions, and policies of the underlying
companies. We may also give you the option to log in to Hype platforms via third-party services
like Apple or Google. If you choose to leverage this option to link your accounts, we will receive
information associated with your account (such as your name and profile information) from that
third-party service. This information varies and is controlled by that service or as authorized by
you via your privacy settings at that service. We recommend reviewing the service’s privacy policy
beforehand and managing your privacy settings on an ongoing basis.

8. International Use and Cross-Border Data Transfers
If you are visiting our Services from outside of the United States, please note that our Services are
hosted in the United States. Where permitted by applicable law, we may transfer the Personal
Information we collect about you to the United States and other jurisdictions that may not be
deemed to provide the same level of data protection as your home country, as necessary for the
purposes set out in this Policy.

9. How We Protect Personal Information
We have implemented commercially reasonable measures designed to secure your Personal
Information from accidental loss and from unauthorized access, use, alteration, and disclosure.
Unfortunately, the transmission of information via the internet is not completely secure. Despite
these efforts to store Personal Information in a secure environment, we cannot guarantee the
security of Personal Information during its transmission or its storage on our systems.

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10. Accessing and Correcting Your Information
1. You can review and change your Personal Information by logging into the Services and
visiting your account profile page.
You may also send us an email at privacy@hypeapp.world to request access to, correct, or delete
any Personal Information that you have provided to us. We cannot delete your Personal
Information except by also deleting your user account. We may not accommodate a request to
change information if we believe the change would violate any law or legal requirement or cause
the information to be incorrect.

If you delete your User Contributions from the Services, copies of your User Contributions may
remain viewable in cached and archived pages, or might have been copied or stored by other
Services users. Proper access and use of information provided on the Services, including User
Contributions, is governed by our Terms of Use, available within the Hype mobile application
under the “Info and Support” portion of your profile.

11. Children’s Privacy
We do not knowingly collect or solicit any Personal Information from children under the age of
13 without verified written parental consent. If we learn that we have collected Personal
Information from a child under the age of 13, we will promptly take steps to delete that
information. If you believe we might have any information from or about a child under the age of
13, please contact us at privacy@hypeapp.world.

12. Changes to this Policy
Please note that we may modify or update this Policy from time to time, so please review it
periodically. If we make material changes to how we treat Personal Information, we will notify
you according to applicable law. Unless otherwise indicated, any changes to this Policy will apply
immediately upon posting to our Services. You are responsible for periodically visiting our
Services and this Policy to check for any changes.

13. Contact Us
If you have any questions about our practices or this Policy, please contact us at
privacy@hypeapp.world.

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