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Now choosing founding publishers·Read our standards

Get your content
in front of the
athletes who need it.

Hype is built for high school and college athletes, who pick their sport when they join. Our team brings your YouTube into the feed for your sport and sends athletes who want more to your business. Free, with no new posting.

How it works

How athletes
find you.

No ads to buy and no follower count to beat. Athletes get the feed for their sport, your content is in it, and you don’t post anything new.

  1. An athlete picks basketball

    Every athlete picks a sport when they join.

  2. The basketball feed

    Ranked by what’s new and what’s popular.

  3. Your video

    Each creator is capped, so no single channel takes over.

  4. Your page

    They tap your name.

  5. Your site

    And click through to what you sell.

8.27M

high school athletes in the US, a record. That’s the market Hype is built for.

16%

of young athletes get input from a dietitian. Most rely on coaches, teammates and social media.

$1,016

a family spends on one sport a year, up 46% since 2019. Parents are buying.

Sources: NFHS, 2024-25 · Nutrients review, PMC · Aspen Institute Project Play, 2025

Live in the
app today.

A page that’s yours, found in search, with your videos in your sport’s feed once our team brings in your YouTube.

Your sport’s feed

Once our team brings in your YouTube, your videos land in the feed for your sport, next to training for that sport. Each creator is capped, so no single channel takes over the feed.

Search

Athletes find your page by name in Discover search.

Saves and likes

Athletes save the videos they want to come back to, and like the ones that helped.

Ways to start

Three ways
to start.

All three are free and start with one short application. A person on our team replies within five business days.

Set up your page

Live

Any coach, expert or show

Free

Hype takes no cut.

Your name, logo, bio and links to your business, findable in search. Your videos reach the feed once your YouTube is connected.

Your first steps
  1. Apply. A person replies within five business days.
  2. We send you the steps, and you build your page in the app.
  3. Athletes can find you by name in search.
  4. Add your YouTube any time to fill your page.

Bring your YouTube

Early access

Creators with a channel

Free

No new posting.

Our team connects your channel. Your videos and Shorts land in your sport’s feed and stay in sync.

Your first steps
  1. Apply with your channel link.
  2. A 20-minute call, and we set up your import.
  3. We check your sport tags.
  4. Your library is in your sport’s feed, and new videos follow on their own.

Bring your team

Early access

Studios, clinics and shows

Free

One page, many hands.

One page for your whole team, with owner, editor and contributor roles.

Your first steps
  1. Apply and list your teammates.
  2. We build your page and add everyone with the right role.
  3. Connect your YouTube, if you have one.
  4. Your team runs the page together.

Not sure which fits?

Why apply now

Founding publishers
go first.

We’re choosing our first publishers in each sport by hand. Here’s what they get.

Early access

Featured in your sport’s feed

Our team can put your best videos in editor-picked spots in your sport’s feed.

Early access

Setup done for you

Your import, your page and your sport tags, handled by our team.

Coming soon

First look at your numbers

When stats arrive, founding publishers see theirs before anyone else.

What we look for

  • Specific. One sport, or one problem athletes have.
  • Useful. Something an athlete can use this week.
  • Accurate. Grounded in evidence. Credentials help, and experience counts.
  • Safe for teens. Meets our publishing standards.
  • Steady. You publish regularly.

Your page

Live

Your page points
to your business.

Hype doesn’t ask what you sell and doesn’t take a cut. Your page sends athletes and their parents to your website and your socials. The sale happens on your terms.

  • Your name, logo, banner and bio
  • Your YouTube videos on your page, once our team connects your channel
  • Links to your website, Instagram, YouTube, TikTok, X, Facebook, Threads, Spotify, Apple Podcasts and email
Publishing standardsUseful, accurate and safe for athletes as young as 13. You own your content, and anything you sell stays on your site.You own your contentTeens: teammate messages only by defaultNo supplement sales to teensRead the standards

Most athletes on Hype are in high school. Every publisher follows these, and we check your sport tags when your content comes in.

TopicStandard
OwnershipYour videos play from YouTube, and Hype doesn’t re-host them. If you leave, we take down your page and your videos and stop the sync.
SellingLink to your business. Anything you sell goes through your own site, where parents make the purchase. Hype has no store and takes no cut.
MessagesBy default, athletes under 18 can only get direct messages from their own teammates.
What to postTraining, skills, nutrition, recovery, mindset and recruiting, for the right sport.
What not to postSelling or promoting supplements, weight-loss or body-composition products to athletes under 18. Teaching about them is fine. Also: medical diagnoses, unsafe training, and anything you don’t have the rights to.
Brand dealsDisclose paid partnerships in the content itself.

Hype for publishers

Apply to publish.

Five minutes. A person on our team reads every application and replies within five business days.

How do you want to start?

Or email partnerships@hypeapp.world

Questions

Do I own my content? What if I leave?

Yes. Your videos play from your YouTube, and nothing is re-uploaded. If you leave, we take down your page and your videos and stop the sync.

What does it cost? Does Hype take a cut?

Publishing is free, and Hype takes no cut. If paid features come later, you’ll see the terms before anything changes.

What can you bring in today, and who does the work?

YouTube: yes. Our team connects your channel, brings in long videos and Shorts, and keeps them in sync.

Podcasts: your episodes may already be in Hype, but they aren’t on your page yet. That’s coming. If your show is already in Hype and you want it credited to you or taken out, tell us and our team will sort it.

Instagram and TikTok: not imported. Link to them from your page.

Who’s on Hype, and how old are they?

Hype is built for high school and college athletes, and coaches and parents join through their teams. Everyone is 13 or older. We’re early, and we’ll share how many athletes are in your sport when we review your application.

How do athletes find me?

Through the feed for your sport, ranked by what’s new and what’s popular, with a cap per creator. And by name in Discover search.

Do I have to post anything new?

No. We bring in your YouTube, and new videos follow on their own. Not on YouTube? Your page starts with your bio and links, and more sources are coming.

How do you protect athletes under 18, and what can I promote?

By default, athletes under 18 can only get direct messages from their own teammates. Anything you sell goes through your own site, where parents make the purchase. The publishing standards below list what you can’t pitch to teens.

Can athletes follow me, and will I see my numbers?

Not yet. Both are coming, and founding publishers see their numbers first.

Do I need credentials?

No. Tell us yours if you have them. Experience counts too.

How long does review take?

Up to five business days. A person on our team reads every application.

Is there an app for publishers?

Not yet. Our team handles setup for now.

Bring what you’ve
already made.

Your YouTube library, in the feed for your sport, pointing to your business. Free.

Apply to publish